Public Affairs

Creating Support for Policies that Matter to You

At WP Group, we know how government works. That is why when we identify the top policy concerns that impact your business, we don’t just linger around the stakeholder’s doorstep. We serve as advocates for your cause inside and outside government walls.

We are committed to providing long-term assistance to our clients so they can amplify their messages and deliver a clear and unified narrative to policymakers, opinion leaders, and other stakeholders. Our government expertise and ability to contact the right political players facilitates the process of targeting policymakers with the right message at strategic moments.

Our services include:

Grassroots advocacy

A large part of advocacy has to do with the relationship we create with key audiences outside government branches for our collaboration on policy issues. At WP Group, we identify and recruit those groups or individuals who may support our clients’ interests and strategically organize these advocates by chapter, region, or issue. This allows us to educate, energize, and evaluate the quality of their participation to enhance our winning tactics and respond to possible vulnerabilities.

Crisis management

The political landscape can be rocky, and “You never want a serious crisis to go to waste.” At any moment, disruptive events can surface and threaten our clients’ interests. We work to serve as a reliable ally for the entities we represent by keeping a strong and steady grip on any crisis with effective strategic planning and execution.

Coalition building and management

In terms of resources, the more the better. When it comes to coalitions, that same rule applies. Our team works daily in grouping actors for a common and collective goal, while consolidating forces, expertise, and resources to bear on complex issues or interests. We push to create and guide these formations to ensure that the coalition remains unified, energetic, and strong enough to beat adversarial stances.

Strategic communications

A client’s message is at the core of the advocacy process. At WP Group, we help develop a well-thought and persuasive message to make outreach strategies effective and engagement productive. We also assist in fine-tuning communications to guide our clients on what to say, how to say it, who should say it, where to say it, and when.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercises thereof; or abridging the freedom of speech, or the press; or the right of the people peaceably to assemble and to petition the government for the redress of grievances.


Government relations

Advocating for Your Interests

WP Group has a bipartisan team of professionals with vast experience in government relations in the Executive and Legislative branches of Puerto Rico, the United States, and Latin American countries.

Our approach to both sides of the aisle gives us credibility, and our collective expertise and knowledge allow us to work with tenacity and confidence on the challenges or opportunities our clients face.

We are committed to an individual approach with each client to ensure the best results as we work directly with governmental representatives on strategic issues important to our client, be it legislative or regulatory, in Puerto Rico, the United States, or Latin America.

We are experts at transforming the client’s needs into policy and political narratives to align with the interests of government stakeholders; developing evidence-based research to prompt change; working to create and sustain broad-based support; and skillfully applying strategic communication methods to showcase the benefits of public policy change to a wider audience.

Our services include:

Highly integrated strategy and action plans crafting

The world of politics is an ever-changing environment, and there is no room for what-ifs. At WP Group, we develop strategic plans with clear objectives, strategies, tactics, and time-frames to ensure we are ready to address our clients’ needs under various scenarios. We continually identify new interests and clarify priorities with our clients as circumstances change to develop flexible, efficient, and unique strategies addressing and responding to unforeseen challenges.

Policy and legislative proposals analysis and writing

One of our core objectives is to provide policy solutions to our clients and develop strategic legislative situations based on their concerns, priorities, and preferences. We conduct research and analyses to produce unparalleled work that will be respected, trusted, and relied upon by policymakers in both the Legislative and Executive branches. In addition, we assist top executives in preparing to speak at public hearings, and help in drafting possible legislation and presentations.

Legislative and executive branch activity monitoring

We work systematically to stay up-to-date on the progress, accomplishments, and performance of legislative activity. Our methodology serves as a goal-tracking system to keep our clients informed about the policies that matter to them, and to ensure we revise our action plans based on the most recent information and political scenario.

Government agency and legislative presentations

We assist our clients in preparing clear, concise, and compelling presentations for key stakeholders and opinion leaders in government agencies and legislative branches on the policy issues important to them.

Political Campaign Management

Positioning You to Win

WP Group brings expert knowledge about the process of political elections and acute ability to help candidates in their political endeavors. Our experienced group of political consultants have assisted in the development and implementation of winning campaign strategies and plans for presidential candidates, governors, lawmakers, among many other elected officials throughout the Americas.

Our services include:

Campaign strategies and plan development

If your are not able to write down your strategy, it is most likely that you do not have one. At WP Group, we take this reality into account and create thoughtful plans to minimize uncertainty. We develop solid, yet versatile strategies with the intention of being the leaders and winners of any race. We design plans of substance, not only to project organization, but also to save on resources and take advantage of opportunities.

Campaign management

Managing a political campaign is not a job for an amateur. It requires someone with academic and practical experience. At WP Group, we have an elite team that can convert your political ambitions into a reality. We take over the job armed with experience and a plan for winning; organizing, executing, and monitoring all campaign components in collaboration with other consultants to best represent you in the political race.

Fundraising consulting

Cleverness, rhetoric, ideology, or good looks are not enough to beat the opposition. Instead, money is the fuel that sets in motion and maximizes message delivery and reception; response to crisis; research; and determines the efficiency of the winning strategies. We recognize that a successful campaign is a well-funded one. At WP Group, we advise our clients on how to effectively and legally organize profitable fundraising activities to drive victory.

Political polls analysis

Polling is a critical tool to understand the minds of voters. It is also a deciding factor when it comes to investing time, money, and manpower. The analysis of polls can reveal the candidate’s positioning, the strengths and vulnerabilities of the opposition, and the attitudes of the voters regarding certain issues. Our analysis of this data can help the candidate understand the mind of the constituency to improve the mechanisms of targeting them.

Message development

A winning campaign simplifies issues for the constituency and gives them an overall framework by which to evaluate them. It also provides a straightforward, yet memorable message to shape the perceptions of the candidate and mobilize the constituency in their favor. Our key is to be selective with the campaign narrative to successfully reinforce, persuade, and convince voters that the candidate we represent is the best option.

Targeting and electoral strategies

Which and how many voters can pave the way for your victory? This is a question we take very seriously when we assist in the process of tailoring your campaign strategies at-large and per district. We highly value electoral data such as, but not limited to, demographics, past voting outcomes, polling results, voter registration, and electoral turnout. We analyze this critical information to suggest where to allocate resources in order to enhance efficiency, boost performance, and influence voter attitudes during the campaign period.

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