Public Affairs

Creating Support for Policies that Matter to You

At WP Group, we know how government works. That is why when we identify the top policy concerns that impact your business, we don’t just linger around the stakeholder’s doorstep. We serve as advocates for your cause inside and outside government walls.

We are committed to providing long-term assistance to our clients so they can amplify their messages and deliver a clear and unified narrative to policymakers, opinion leaders, and other stakeholders. Our government expertise and ability to contact the right political players facilitates the process of targeting policymakers with the right message at strategic moments.

Our services include:

Grassroots advocacy

A large part of advocacy has to do with the relationship we create with key audiences outside government branches for our collaboration on policy issues. At WP Group, we identify and recruit those groups or individuals who may support our clients’ interests and strategically organize these advocates by chapter, region, or issue. This allows us to educate, energize, and evaluate the quality of their participation to enhance our winning tactics and respond to possible vulnerabilities.


We manage the relationship with the authorities responsible for the regulatory framework of your business to help adapt it to the most favorable plan for your interests. We identify and monitor regulatory projects relevant to your industry and business. Based on this, we develop public affairs strategies tailored to meet your needs, with traditional lobbying actions and grassroots strategies or developing public-private partnerships.

Crisis management

The political landscape can be rocky, and “You never want a serious crisis to go to waste.” At any moment, disruptive events can surface and threaten our clients’ interests. We work to serve as a reliable ally for the entities we represent by keeping a strong and steady grip on any crisis with effective strategic planning and execution.

Reputational Crisis Management

We identify potential reputational crises and train our clients to manage them correctly. We advise on Crisis Protocol, Crisis Committees, and Media Training. We deal with situations both in the press and on social networks.

Coalition building and management

In terms of resources, the more the better. When it comes to coalitions, that same rule applies. Our team works daily in grouping actors for a common and collective goal, while consolidating forces, expertise, and resources to bear on complex issues or interests. We push to create and guide these formations to ensure that the coalition remains unified, energetic, and strong enough to beat adversarial stances.

Strategic communications

A client’s message is at the core of the advocacy process. At WP Group, we help develop a well-thought and persuasive message to make outreach strategies effective and engagement productive. We also assist in fine-tuning communications to guide our clients on what to say, how to say it, who should say it, where to say it, and when.


We conduct qualitative and quantitative research. We prepare accurate political and business sector intelligence reports.

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercises thereof; or abridging the freedom of speech, or the press; or the right of the people peaceably to assemble and to petition the government for the redress of grievances.


Government relations

Advocating for Your Interests

WP Group has a bipartisan team of professionals with vast experience in government relations in the Executive and Legislative branches of the United States, Latin America, and the Caribbean.

Our approach to both sides of the aisle gives us credibility, and our collective expertise and knowledge allow us to work with tenacity and confidence on the challenges or opportunities our clients face.

We are committed to an individual approach with each client to ensure the best results as we work directly with governmental representatives on strategic issues important to our client, be it legislative or regulatory, in Washington, D.C., Latin America, or the Caribbean.

We are experts at transforming the client’s needs into policy and political narratives to align with the interests of government stakeholders; developing evidence-based research to prompt change; working to create and sustain broad-based support; and skillfully applying strategic communication methods to showcase the benefits of public policy change to a wider audience.

Our services include:

Highly integrated strategy and action plans crafting

The world of politics is an ever-changing environment, and there is no room for what-ifs. At WP Group, we develop strategic plans with clear objectives, strategies, tactics, and time-frames to ensure we are ready to address our clients’ needs under various scenarios. We continually identify new interests and clarify priorities with our clients as circumstances change to develop flexible, efficient, and unique strategies addressing and responding to unforeseen challenges.

Policy and legislative proposals analysis and writing

One of our core objectives is to provide policy solutions to our clients and develop strategic legislative situations based on their concerns, priorities, and preferences. We conduct research and analyses to produce unparalleled work that will be respected, trusted, and relied upon by policymakers in both the Legislative and Executive branches. In addition, we assist top executives in preparing to speak at public hearings, and help in drafting possible legislation and presentations.

Legislative and executive branch activity monitoring

We work systematically to stay up-to-date on the progress, accomplishments, and performance of legislative activity. Our methodology serves as a goal-tracking system to keep our clients informed about the policies that matter to them, and to ensure we revise our action plans based on the most recent information and political scenario.

Government agency and legislative presentations

We assist our clients in preparing clear, concise, and compelling presentations for key stakeholders and opinion leaders in government agencies and legislative branches on the policy issues important to them.

Business to Government (B2G) Engagement

We provide input on the purchasing opportunities made by governments in all kinds of sectors of products and services. We use the latest AI (artificial intelligence) tools to identify business opportunities and procurement processes. We have the know-how to manage financing in multilateral credit organizations. We advise and help you through the process.

Political Campaign Management

Positioning You to Win

Our experienced group of political consultants have assisted in the development and implementation of winning campaign strategies and plans for presidential candidates, governors, lawmakers, among many other elected officials throughout the Americas.

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